The title is Chief Marketing Officer. The CMOs who earn the most influence put Chief first.  They’re not in the room just to deliver a marketing update. They’re there to help the executive team make sense of what matters most, navigate tough decisions, and shape where the company ...read more

AI experimentation created momentum. But for CMOs, it’s time to move out of the sandbox and into repeatable systems.  In this Drew-on-Drew episode, the conversation shifts from AI experimentation to operational discipline. Drawing on recent conversations inside CMO Huddles and insights from ...read more

If your ICP (Ideal Customer Profile) is still built on broad categories, instinct, and a little wishful thinking, it may be more aspirational than operational.  An ICP like that leaves too much room for interpretation. Marketing, sales, and ops start working from different ...read more

The AI conversation gets tactical fast. Tools. Prompts. Speed. Output. Helpful, yes. But that barely scratches the surface. Geoff Woods is looking past the tool and straight at the leader holding it. In the right hands, AI becomes a force multiplier ...read more

We’ve spent a long time glorifying the “hero leader.” The sharpest thinker. The one with all the answers. The person everyone turns to when it’s time to make the call.  But constant change is pushing a different kind of leader to the forefront. The system designer. ...read more

Marketing teams don’t need more AI tools. They need better habits around the ones they already have.  Experimentation got marketing teams started, but it won’t take them very far on its own. The payoff starts when teams stop treating AI like a side experiment and start using it ...read more

If your brand sounds like everyone else’s, you’re not competing. You’re interchangeable.  Claims like “customer-centric,” “trusted partner,” and “AI-powered” don’t do much when buyers hear them everywhere. True differentiation is bold, precise, and hard to confuse with the rest of the category.  In this episode, Drew ...read more

Most marketers believe great work leads to great business.  David C. Baker would disagree.  In this episode, Drew Neisser sits down with The Business of Expertise author to unpack what really separates thriving expert firms from struggling ones. From positioning and pricing power to the ...read more

Do humor and serious leadership belong in the same room? Most leaders default to staying “professional” and miss one of the simplest ways to build connection and improve communication. In this episode of Renegade Marketers Unite, Drew Neisser talks with ...read more

A tough CMO job search can mess with your confidence fast. The search runs longer than expected. A role looks right on paper, then gets murkier as the conversations unfold. The company says it wants growth, but the real issue may ...read more

Too many companies treat every failure the same. That makes people more cautious, more guarded, and less willing to take the smart risks innovation requires. Amy Edmondson argues that not all failures deserve the same label. Some are preventable. Some ...read more

Search is starting to behave differently. More buyers are asking AI tools direct questions, getting synthesized answers, and making decisions without following the old click path. That creates a new challenge for marketers. Content now has to be structured to show up in ...read more