AI is now a standing agenda item. It shows up in QBRs, board packets, and 2026 budget plans with a big expectation stamp on it. CMOs are being asked to operationalize it fast, prove value in workflows, and keep risk, ...read more

Most marketers worry about whether buyers trust their brand. Brent Adamson, author of The Framemaking Sale, argues that the actual issue sits somewhere else: Buyers do not trust themselves. In this episode, Drew sits down with Brent to challenge three ...read more

If AI is only helping you write copy, you are leaving real leverage on the table.  Every marketing team is buried in invisible busywork; a trail of repetitive, manual steps hiding inside every task. So what happens when you take one ...read more

Growth targets keep climbing while cost lines tighten, and planning season starts to feel very personal for CMOs. AI threads through every conversation, zero-based thinking pulls against last year’s baseline, and the goalposts never seem to hold still.   So the ...read more

Nine years in. 500 episodes later. Hundreds of CMOs on the mic. A deep well of marketing wisdom for anyone brave enough to draw from it.  This milestone episode is a celebration of the bold B2B ideas, experiments, and hard-earned ...read more

Events sit at the crossroads of joy and heartburn for B2B marketers. The magic of getting customers together in real life is real, and so is the pain when sales skips the pre-work and ROI gets fuzzy. With every dollar ...read more

AI is now part of the job, whether your team feels ready or not. Some folks jump in with prompts and pilots; others stay on the sidelines while the pace keeps picking up. How do you turn that mix into ...read more

When it comes to marketing, everyone has opinions—but few have proof. That’s where Professor Byron Sharp steps in. In this episode, Drew sits down with the globally renowned marketing scientist and author of How Brands Grow to unpack what B2B ...read more

Recruiting great marketers is tough work. Sustaining performance, growth, and energy over time demands deliberate choices. Those choices shape the culture, the pace, and the results your team can sustain through whatever comes next. To see how this plays out ...read more

Plenty of CMOs reach a point where the fractional model starts to look… intriguing. A little more freedom, a little less 24/7 pressure, and a whole lot of variety.  In this episode, Drew brings together three former full-time CMOs who ...read more

If your 2026 budget is starting to feel like a no-win puzzle—flat headcount, higher growth expectations, fewer resources—this episode is for you. Craig Moore of Forrester joins Drew to reveal the budgeting mistakes too many B2B CMOs are still making—and ...read more

CMO+ signals a bigger remit: marketing plus another lane the business depends on. Drawing from her CMO+ tenure at Altair, Amy Messano (Thomson Reuters) talks with Drew about how unifying marketing and communications and empowering employees to carry the story ...read more