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windmills
GE WHIZ, MARKETING FOR GOOD WORKS
In marked contrast to his more famous predecessor Jack Welch, about three years ago, Jeff Immelt set about to transform GE from a huge conglomerate into a huge conglomerate that did well by doing good. Here are the four “primary pledges” of his ecomagination plan that at the time seemed like pipe dreams:
In R&D, […]
Also tagged with: , ecomagination, experential marketing, GE, Marketing for Good, windmills |
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