As the markets retreat and marketers regroup, non-profit organizations, especially New York-based ones, are sure to feel the pinch. The Wall St. Journal reported on this last week:
Officials at charities are trying to devise creative ways to stand out. They are making urgent appeals through direct-mail and email campaigns and taking to the airwaves. […]

One of the nice things about being on vacation is that you actually have time to read a couple of newspapers cover to cover. That was particularly rewarding today as I devoured both the New York Times and the Wall St. Journal. If you get a chance, check out the Journal’s special section […]