One of the SIG groups I belong to posed an interesting question, “How do you ethically include green in your marketing?” Having wrestled with this question quite a bit on this blog, I offered the following response:
No company can afford not to consider how they could be more green. Employees want to work for […]

Giving consumers the information they need to make smart purchase decisions is a basic example of Marketing as Service. Unfortunately, very few retailers are actually prepared to share the expertise they have about the products they carry in store. Not wanting to annoy any of their suppliers, retailers tend to gloss over any […]