Four years ago I called the 2004 Presidential campaign the first “internet” election (see archived article here.) Things have progressed a bit since then and now campaigners are working hard to see who can get “the viral vote” by unleashing the most contagious, the most shared, the most viewed online content.
In the […]

A reporter asked me the other day my thoughts on the Obama campaign and if it was a viral success story. Here’s what I said:
The Obama campaign is an unquestionable viral success and has all the makings of a cult. Obama’s “yes we can” music video has been an enormous success on YouTube […]