In Jonah Bloom’s editorial on Marketing as Service (MAS), he challenged a couple of marketers including AT&T and Citi to “make their marketing useful” and offered up a couple of examples which he thought would provide utility for New Yorkers. To some readers, both examples sounded like acts of Corporate Social Responsibility (CSR) thus muddying […]

A fellow Renegade brought to my attention (thanks Shana) a bold new microsite by Patagonia noting that the “site tracks the journey of a handful of garments from inception to distribution, and measures the relative good and bad of the journey in terms of sustainability.” She added that it is a “good example of […]