This article appeared on iMediaConnection on July 7, 2008.
Check out these simple ways to convert prospects into customers and then into card-carrying brand evangelists.
#1. Consider marketing as service
Brand experiences, whether physical or virtual, if done correctly can convert prospects into customers and then customers into card-carrying brand evangelists. These experiences are by definition interactive, […]

Jonah Bloom (editor-in-chief of AdAge) scribes a savvy look at Marketing as Service in his editorial called “Make Your Marketing Useful, Like Samsung and Charmin” in this week’s AdAge. Not one to mince words, Jonah goes so far as to suggest that large advertisers “take a small chunk out of those billion-dollar budgets and […]

Maybe this scenario sounds familiar–you’re at an airport between flights and you’re desperate to power up your laptop and cellphone and maybe even your iPod. You search everywhere, drawing strange looks as you get down on all fours to look under the occupied chairs for a solitary unused outlet. Half the time […]