It might be a stretch to call blatantly un-PC videos Marketing as Service but considering the target, I’m prepared to do just that. The videos, which can be completely customized at Enlist4hell.com, are meant to provide entertainment for grown-up gamers, particularly the ones that feast upon WW11 action video games. The service, if you […]

This must be self-serving week since I’m about to share another example of Marketing as Service as executed by Renegade. I’d be embarrassed except for the fact that this is a highly effective program and the services provided are outrageously target-appropriate. The client in this case is Ubisoft, who asked us to generate […]

as appeared on TheCMOclub.com 5/28/08:
#1. EMBRACE MARKETING AS SERVICE
Because “marketing as service” provides a real value, magical things happen, prospects turn into customers and customers turn into brand evangelists. When HSBC wanted to bring their position “The World’s Local Bank” to life in New York City, Renegade developed the HSBC BankCab. The iconic Checker Cab, […]

Since we’ve been prescribing Marketing as Service (a subset of Marketing for Good) to our clients for some time now, I thought it was important to offer up an example of how we take our own medicine here at Renegade. Pardon the self-promotion but it is just too good an example of replacing messaging with […]