The Drew Blog

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P&G

Good is in the Can for Pringles

In the world of extruded potatoes, it is often difficult to find genuine goodness. Here’s how Pringles is attempting to bridge that gap, as reported by BRANDWEEK’s Elaine Wong:
Beginning this week, consumers can go to Pringles.com to play with its new “Can Creator.” The application allows users to design and print their own […]

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Marketing as Service isn’t CSR

In Jonah Bloom’s editorial on Marketing as Service (MAS), he challenged a couple of marketers including AT&T and Citi to “make their marketing useful” and offered up a couple of examples which he thought would provide utility for New Yorkers. To some readers, both examples sounded like acts of Corporate Social Responsibility (CSR) thus muddying […]

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