In the world of extruded potatoes, it is often difficult to find genuine goodness. Here’s how Pringles is attempting to bridge that gap, as reported by BRANDWEEK’s Elaine Wong:
Beginning this week, consumers can go to Pringles.com to play with its new “Can Creator.” The application allows users to design and print their own […]

In Jonah Bloom’s editorial on Marketing as Service (MAS), he challenged a couple of marketers including AT&T and Citi to “make their marketing useful” and offered up a couple of examples which he thought would provide utility for New Yorkers. To some readers, both examples sounded like acts of Corporate Social Responsibility (CSR) thus muddying […]