This article appeared on iMediaConnection on July 7, 2008.
Check out these simple ways to convert prospects into customers and then into card-carrying brand evangelists.
#1. Consider marketing as service
Brand experiences, whether physical or virtual, if done correctly can convert prospects into customers and then customers into card-carrying brand evangelists. These experiences are by definition interactive, […]

Spent a couple of interesting days at CES. Not surprisingly, green messages were everywhere. The Wall St. Journal provided a quick round up of some of the green initiatives in an article from CES on Monday as well as in a video. From what I saw, most of the initiatives could be lumped into these […]