Posts tagged with:
MediaPost
I Heart NY, Then and Now
Before I moved to New York over two decades ago, I was a mere tourist enticed by slickly produced video vignettes showcasing the best of New York. The ads, created by the then hot Wells Rich Greene were as jazzy as Broadway, as dynamic as Niagara Falls and as proud as the Bronx Bombers. […]
Also tagged with: Albright Knox museum, Buffalo, I Love NY, ILOVENY.com, MediaPost |
Continue Reading |
Batting for Mom
Lots of companies use cause marketing like a magic bat with which they hope to get a quick hit. The commitment from the sponsor is obviously insincere and ends after one at bat, a strike out with both consumers and the cause they supported. Marketers who support a cause should do so because […]
Also tagged with: Major League Baseball, Marketing for Good, MediaPost, MLB, Mother's Day, Susan G. Komen |
Continue Reading |

