Lots of companies use cause marketing like a magic bat with which they hope to get a quick hit. The commitment from the sponsor is obviously insincere and ends after one at bat, a strike out with both consumers and the cause they supported. Marketers who support a cause should do so because […]

Sedentary kids are a meaty social problem. Video games tends to exacerbate the situation, causing carpal tunnel and tooshie fatigue. Can WiiFit get these kids off the couch and help them burn a few calories? Dance Dance Revolution made some headway in this area and was even adopted by some school districts as […]

I gave my first webinar on Friday to about 200 PR professionals. It was a rather bizarre experience as I talked into the great cybervoid for forty five minutes without any human interaction. If it weren’t for the handful of attendees who proffered their thanks via subsequent emails, the silence would have been […]

In marked contrast to his more famous predecessor Jack Welch, about three years ago, Jeff Immelt set about to transform GE from a huge conglomerate into a huge conglomerate that did well by doing good. Here are the four “primary pledges” of his ecomagination plan that at the time seemed like pipe dreams:

In R&D, […]

For 18 months, I’ve been making the case that marketers can do well be doing good. I still believe this. I have also tried to make Marketing for Good broader than CSR (Corporate Social Responsibility) including quality engagements, product improvements, educational programs and even highly entertaining communications in MFG. One of the reasons for this […]