as appeared on TheCMOclub.com 5/28/08:
#1. EMBRACE MARKETING AS SERVICE
Because “marketing as service” provides a real value, magical things happen, prospects turn into customers and customers turn into brand evangelists. When HSBC wanted to bring their position “The World’s Local Bank” to life in New York City, Renegade developed the HSBC BankCab. The iconic Checker Cab, […]

Jonah Bloom (editor-in-chief of AdAge) scribes a savvy look at Marketing as Service in his editorial called “Make Your Marketing Useful, Like Samsung and Charmin” in this week’s AdAge. Not one to mince words, Jonah goes so far as to suggest that large advertisers “take a small chunk out of those billion-dollar budgets and […]