If you think the marketing challenges of 2009 look daunting, imagine for a moment you were Barack Hussein Obama back in 2007. Being an unknown, untested, awkwardly-named black man with limited resources going against one of the biggest brand names in Democratic politics, you’d hardly anticipate a victory in the playoffs, much less a […]

As the markets retreat and marketers regroup, non-profit organizations, especially New York-based ones, are sure to feel the pinch. The Wall St. Journal reported on this last week:
Officials at charities are trying to devise creative ways to stand out. They are making urgent appeals through direct-mail and email campaigns and taking to the airwaves. […]