Its been a slow time for Marketing as Service. Frankly, I haven’t seen one example really worth writing about in several weeks. Desperate to find something of interest to you all, I decided to munch on a social media effort by Terra Chips. Here’s a taste of this effort as served up […]

Both VISA and American Express have been on the leading edge when it comes to leveraging social networks. I covered VISA’s recent programs with Facebook rather extensively in my article for iMediaConnection. So here’s a quick update on one of the more interesting efforts by American Express called the Members Project including this […]

Maybe I had too much coffee this morning BUT I’m positively bursting with enthusiasm about the concept of Marketing as Service as both a timely and powerful way to cut through.On the timeliness front, consider Gordon Gould’s commentary today on MediaPost called “A Recommendation Economy.” This well constructed piece first confronts the challenge Social […]