The Drew Blog

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experential marketing

GE WHIZ, MARKETING FOR GOOD WORKS

In marked contrast to his more famous predecessor Jack Welch, about three years ago, Jeff Immelt set about to transform GE from a huge conglomerate into a huge conglomerate that did well by doing good. Here are the four “primary pledges” of his ecomagination plan that at the time seemed like pipe dreams:

In R&D, […]

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