Published: July 28, 2008 in AdAge
It’s just common sense that if you give a little, you’ll usually get a little in return. But to paraphrase President Harry S. Truman, that (inadvertent) font of marketing wisdom, “If common sense were so common, more [marketers] would have it.” Marketing is nothing more or less than an exchange […]

As you may remember, I gave a webinar a month ago for the PRSA called “What Recession? 9 Ways to Cut Through Regardless of the Economy.” It was a bit strange presenting to over 200 people I couldn’t see but the audience seem to enjoy it (or so I’ve been told.) Anyhow, in […]