One of the nice things about being on vacation is that you actually have time to read a couple of newspapers cover to cover. That was particularly rewarding today as I devoured both the New York Times and the Wall St. Journal. If you get a chance, check out the Journal’s special section […]

One of the SIG groups I belong to posed an interesting question, “How do you ethically include green in your marketing?” Having wrestled with this question quite a bit on this blog, I offered the following response:
No company can afford not to consider how they could be more green. Employees want to work for […]

In marked contrast to his more famous predecessor Jack Welch, about three years ago, Jeff Immelt set about to transform GE from a huge conglomerate into a huge conglomerate that did well by doing good. Here are the four “primary pledges” of his ecomagination plan that at the time seemed like pipe dreams:

In R&D, […]