This article appeared on iMediaConnection on July 7, 2008.
Check out these simple ways to convert prospects into customers and then into card-carrying brand evangelists.
#1. Consider marketing as service
Brand experiences, whether physical or virtual, if done correctly can convert prospects into customers and then customers into card-carrying brand evangelists. These experiences are by definition interactive, […]

As you may remember, I gave a webinar a month ago for the PRSA called “What Recession? 9 Ways to Cut Through Regardless of the Economy.” It was a bit strange presenting to over 200 people I couldn’t see but the audience seem to enjoy it (or so I’ve been told.) Anyhow, in […]