Published: July 28, 2008 in AdAge
It’s just common sense that if you give a little, you’ll usually get a little in return. But to paraphrase President Harry S. Truman, that (inadvertent) font of marketing wisdom, “If common sense were so common, more [marketers] would have it.” Marketing is nothing more or less than an exchange […]

I recently shared our Marketing as Service video with a terrific interactive designer to get his reaction. He thought the video was cool but wanted to let the overall concept sink in for a bit. About a week later he sent me this note:
I came across this article in Ad Age and immediately […]