If you’ve had any doubt about the wisdom behind Marketing as Service then be sure to read the article in this week’s Business Week called “Attention-Deficit Advertising.” Acknowledging the mind numbing clutter of ads invading every spare surface (at Renegade, we call this “ad pollution”), BW notes that marketers are looking for “new ways to […]

The science of calculating the carbon footprint of any given retail product is tricky at best and downright guesswork at worse. That isn’t stopping UK retailing giant Tesco from trying to do just that for every product it sells. All 70,000 of them, from shoes to shampoo, parsley to plastic wrap. Business […]