Oh those crafty agency types, saying the same thing but calling it by a different name so that each can “own” it. And yes, we’re just as guilty as everybody else with both the carefully crafted Marketing for Good and Marketing as Service concept descriptors. That said, here’s a little index of […]

I was amused to see an article on iMediaConnection UK called “The New Paradigm: Marketing as Service.” The author, Stuart Maister of UK-based Broadview, notes:
At the recent iMedia Agency Summit in the U.K., I heard two ideas that I think are now among the most powerful in marketing. One, attributed to Simon Andrews of […]