It’s truly exciting to see how cutting edge marketers like Nike are running with Marketing as Service. Here’s a brief from MediaPost on the efforts by Nike 6.0 to support action sports enthusiasts with a branded community on Loop’d:

Members of the Nike 6.0 community can create profiles, share photos of themselves in the […]

Have been out of action for a couple of days watching the action at the Panasonic Open (AST Dew Tour) down in Baltimore. If you have never seen action sports in person, I highly recommend it especially if you kids. The sheer athleticism is astounding. On Friday, teen phenom, Ryan Sheckler, dazzled the crowd with […]