A talented young designer (thanks Julie) gave me the head’s up about a website that she’d thought I’d like and think was pretty cool. She’s right. It contains one of the most powerful and compelling introductory videos I’ve yet to see on a non-profit site. Just in case you don’t have […]

Though I’ve been neglecting Marketing for Good for a bit, its nice to know that others aren’t. Here’s an email I received today from fellow Dukie, Victor Jeffreys II of All Day Buffet about a very good event in NYC on the 9th of June at the Delancy:
I’ve been working on an Internet Week […]

Lots of companies use cause marketing like a magic bat with which they hope to get a quick hit. The commitment from the sponsor is obviously insincere and ends after one at bat, a strike out with both consumers and the cause they supported. Marketers who support a cause should do so because […]

Got a nice reminder from TED regarding Pangea Day’s inaugural event tomorrow:
The program on Pangea Day, May 10, is a celebration of the power of film to unite us all. You’ll see films that are funny — sad — gorgeous — stark — powerful. Voices that have never been heard before. Things you’ve never seen. […]

Sedentary kids are a meaty social problem. Video games tends to exacerbate the situation, causing carpal tunnel and tooshie fatigue. Can WiiFit get these kids off the couch and help them burn a few calories? Dance Dance Revolution made some headway in this area and was even adopted by some school districts as […]

Having attended three Olympics myself (’84, ‘96, ‘02), I truly believe that the Games bring people and countries together, making the world smaller and closer. I believe the Olympics can affect positive change like precipitating South Korea’s transformation into a democracy from a dictatorship (this really happened). And I believe that Olympic sponsors […]

A fellow Renegade brought to my attention (thanks Shana) a bold new microsite by Patagonia noting that the “site tracks the journey of a handful of garments from inception to distribution, and measures the relative good and bad of the journey in terms of sustainability.” She added that it is a “good example of […]

One of the nice things about being on vacation is that you actually have time to read a couple of newspapers cover to cover. That was particularly rewarding today as I devoured both the New York Times and the Wall St. Journal. If you get a chance, check out the Journal’s special section […]

One of the SIG groups I belong to posed an interesting question, “How do you ethically include green in your marketing?” Having wrestled with this question quite a bit on this blog, I offered the following response:
No company can afford not to consider how they could be more green. Employees want to work for […]

The notion of neighbors helping neighbors financially seems as mythical as the townsfolk of Bedford Falls’ rallying behind George Bailey (Jimmy Stewart) in “Its a Wonderful Life.” Yet, reality might be trumping fiction online as a number of micro-lending services match individual borrowers with individual lenders. This trend was chronicled in yesterday’s Wall […]