RENEGADE THINKING from the CEO of Renegade, the NYC-based "social inspired marketing" agency that helps besieged CMOs cut through.


Drew Neisser is CEO & Founder of Renegade, the NYC-based social media and content marketing agency that helps inspired clients cut through their categories to deliver genuine business growth. A frequent speaker at industry events, Drew’s been a featured expert on ABC’s Nightline (multiple times–most recently here) and CNBC. You can find Drew’s articles on, MediaPost, SocialMediaToday, PSFK, iMediaConnection and right here on TheDrewBlog.

In the last few years, Drew and Renegade charged up the prepaid card market launching Magic by Magic Johnson via events & social, unleashed the AXA Gorilla on Twitter with audio tweets and a virtual retirement party, created the Optimist Network for Optimum Business, introduced young adults to Harlem Liqueur and helped the Empire State Building achieve new heights on Facebook.

At Renegade, Drew hatched numerous award-winning campaigns for a long-list of blue chip clients.  His ideas for HSBC, Panasonic and IBM were all recognized by BRANDWEEK as Guerrilla Marketers of the Year.   Among these is the legendary HSBC BankCab program, a restored Checker, that has been delighting HSBC customers since 2003 with free rides (and now via informative tweets).

Drew’s creative accomplishments include naming and launching the Toughbook for Panasonic and writing numerous taglines.  These include “Like Money. Only MAGIC.” for Magic by Magic Johnson prepaid MasterCard, “Where Family Comes First.” for Family Circle Magazine, “Fire things up,” for Toasted Head wine and “Great tech support. Good karma.” for iYogi.

Diapered at Wells Rich Greene, trained at JWT and retrained at Chiat/Day, Drew founded Renegade in 1996.  Drew earned a BA in history from Duke University and lives in Manhattan with his wife and the agency’s mascot, a French bulldog named Pinky. He is currently on the board of the Urban Green Council, Duke New York (alumni association) and is an emeritus board member of Children for Children (now Generation On). A native Californian, Drew dreams of becoming a surfer but is a long way from hanging ten.

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Copyright © 2011 - Drew Neisser