Drew Neisser
CEO & Founder
Renegade, LLC.
Drew Neisser is CEO & Founder of Renegade, the NYC-based social media and marketing consultancy that helps client cut through the chaos of this crazy new world.
An early proponent of non-traditional marketing approaches, Drew has helped four clients be recognized as Guerrilla Marketers of the Year by BRANDWEEK and is currently leading social media and marketing consulting engagements for a long-list of start-ups and well-established brands. Among these were the Neuter Your Bunny campaign for Oxyride batteries and the legendary “Time Me Up, Time Me Down” press event for Casio G-Shock watches.
Recent successes include the launch of the AXA Gorilla on Twitter with audio tweets, helping Toasted Head become one of the most popular wines on Facebook, helping to develop Blurts (voice tagging utitlity) and originating The Optimist Network for Cablevision. Drew conceived and named the BankCab, which has been delighting HSBC customers with free rides in NYC since 2003. Another long-running program Drew hatched was Panasonic TrafficCam that helped commuters across the country find their way home for over 14 years.
Drew also has a knack for penning catchy tag lines including “Fire things up” for Toasted Head wine, “Where family comes first” for Family Circle, “We’ve got your back” for Colonial Insurance and “Great tech support. Good karma” for iYogi.net. And oh by the way, he also named the Toughbook for Panasonic.
He has spoken at numerous industry events including Social Media Week 2011, DC WEEK 2010, BRANDWEEK’s Next Big Idea Conference, the IAAA “Out of the Box” conference in Amman, Jordan, WOMMA’s Boot Camp and the NYAMA Guerrilla Marketing roundtable. He has also led panel discussions for The CMO Club, Duke Club of NY and the Columbia Business School Alumni. Drew is also frequently quoted in the press including recent appearances on Nightline and ABC World News Tonight.
Drew is a frequent blogger on FastCompany.com, writes regularly for MediaPost and maintains TheDrewBlog.com where he aggregates stories on Marketing as Service, a philosophy he champions to all who will listen there and via his tweets @DrewNeisser. Drew earned a BA in history from Duke University and lives in Manhattan with his wife, teenage son and the agency’s mascot, a French bulldog named Pinky.
