RENEGADE THINKING from the Founder/CEO of Renegade AND the author of "The CMO’s Periodic Table: A Renegade’s Guide to Marketing."


Drew Neisser is CEO & Founder of Renegade, the NYC-based “social inspired marketing” agency that helps inspired clients cut through their categories to deliver genuine business growth. A frequent speaker at industry events, Drew’s been a featured expert on ABC’s Nightline (multiple times–most recently here) and CNBC.  He has interviewed over 75 CMOs for an upcoming book AND to create insightful content for, SocialMediaToday,,,  MediaPostPSFKiMediaConnection and right here on TheDrewBlog.

In the last few years, Drew and Renegade won the Shorty award for Best Twitter Campaign on behalf of the NCAA, launched PerkZone, a unique loyalty-building program for Time Warner Cable Business Class, brewed up a “social inspired marketing” campaign for TheBu Kombucha, repositioned a division of RR Donnelley and helped the Empire State Building achieve new heights across multiple social channels.

At Renegade, Drew hatched numerous award-winning campaigns for a long-list of blue chip clients.  His ideas for HSBC, Panasonic and IBM were all recognized by BRANDWEEK as Guerrilla Marketers of the Year.   Among these is the legendary HSBC BankCab program, a restored Checker, that delighted HSBC customers for 11 years.

Drew’s creative accomplishments include naming and launching the Toughbook for Panasonic and writing numerous taglines.  These include “Like Money. Only MAGIC.” for Magic by Magic Johnson prepaid MasterCard, “Where Family Comes First.” for Family Circle Magazine, “Fire things up,” for Toasted Head wine and “Great tech support. Good karma.” for iYogi.

A recognized expert in non-traditional marketing techniques, he also serves as a personal “consigliore” to a number of CMOs and consults for GLG. Diapered at Wells Rich Greene, trained at JWT and retrained at Chiat/Day, Drew founded Renegade in 1996.  Drew earned a BA in history from Duke University and lives in Manhattan with his wife and the agency’s mascot, a French bulldog named Pinky. He is currently on the board of the Urban Green Council, Duke New York (alumni association) and is an emeritus board member of Children for Children (now Generation On). A native Californian, Drew dreams of becoming a surfer but is a long way from hanging ten.

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Copyright © 2011 - Drew Neisser