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	<title>Comments on: Graduate to Social Media 3.0 (redux)</title>
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	<link>http://www.thedrewblog.com/index.php/2010/06/03/graduate-to-social-media-3-0-redux/</link>
	<description>RENEGADE THINKING from the CEO of Renegade, the social media &#38; marketing consultancy that helps clients make more out of less by transforming communications into &#34;Marketing as Service.&#34;</description>
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		<title>By: dominiq</title>
		<link>http://www.thedrewblog.com/index.php/2010/06/03/graduate-to-social-media-3-0-redux/comment-page-1/#comment-16622</link>
		<dc:creator>dominiq</dc:creator>
		<pubDate>Mon, 07 Jun 2010 14:52:05 +0000</pubDate>
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		<description>Great article. Marketing is strategic whether social or not.

One thing I would add is that in &quot;align with business goals&quot;, brands/companies have to specify the goal per segment and communities. It may be innovation for &quot;small biz&quot; and cost reduction for &quot;mommies&quot;.

Best</description>
		<content:encoded><![CDATA[<p>Great article. Marketing is strategic whether social or not.</p>
<p>One thing I would add is that in &#8220;align with business goals&#8221;, brands/companies have to specify the goal per segment and communities. It may be innovation for &#8220;small biz&#8221; and cost reduction for &#8220;mommies&#8221;.</p>
<p>Best</p>
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