http://www.thedrewblog.com/index.php/2009/06/13/beers-that-twitter/ RENEGADE THINKING from the CEO of Renegade, the social media & marketing consultancy that helps clients make more out of less by transforming communications into "Marketing as Service." Sat, 12 Nov 2011 01:19:22 +0000 hourly 1 http://wordpress.org/?v=3.1.3 http://www.thedrewblog.com/index.php/2009/06/13/beers-that-twitter/comment-page-1/#comment-10187 Ferg Devins Mon, 15 Jun 2009 13:06:00 +0000 http://www.thedrewblog.com/?p=693#comment-10187 Totally agree with your review and suggestion of brands on Twitter. The Molson team has a number of twitterers in Canada. Each of us has a "purpose" with respect to engaging with the broader community on Twitter. You will see that a lot of this is an extension of our community blog http://blog.molson.com/community/ . If beer drinkers are really interested in contacting our team we refer them to @MolsonGraeme who works with our insider community. We have built some wonderful relationships across the country in Canada and beyond our borders. We have engaged in some promotional opporutntiies, tweet ups, meet ups and just good conversation. I would also point out that some of the brands that you refer to above may not even know that they are on Twitter. The Coors Light brand twitter that you refer to is not offiically a Coors person or advocate. Thus, the challenge for brands to protect their positioning and conversations related to their brands. Thanks for the post...it reinforces the approach that our team at Molson has used in authentically engaging with the social media community. Cheers @MolsonFerg Totally agree with your review and suggestion of brands on Twitter. The Molson team has a number of twitterers in Canada. Each of us has a “purpose” with respect to engaging with the broader community on Twitter. You will see that a lot of this is an extension of our community blog http://blog.molson.com/community/ . If beer drinkers are really interested in contacting our team we refer them to @MolsonGraeme who works with our insider community. We have built some wonderful relationships across the country in Canada and beyond our borders. We have engaged in some promotional opporutntiies, tweet ups, meet ups and just good conversation. I would also point out that some of the brands that you refer to above may not even know that they are on Twitter. The Coors Light brand twitter that you refer to is not offiically a Coors person or advocate. Thus, the challenge for brands to protect their positioning and conversations related to their brands. Thanks for the post…it reinforces the approach that our team at Molson has used in authentically engaging with the social media community. Cheers @MolsonFerg

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