Monitoring the Conversation « The Drew Blog

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Monitoring the Conversation

05/21/09

At The CMO Club Summit this week there were lots of offline conversations around monitoring the online conversations about brands. CMO’s were particularly interested in the tools available to track these conversations. To help me participate in this particularly conversation, our digital director put together this mini-directory of online resources that I figured some of you might find helpful as well:

GENERAL SOCIAL MEDIA MONITORING TOOLS

Social Mention aggregates user generated content from the web into a single stream of information. It drills down into these individual category levels: blogs, microblogs, bookmarks, comments, events, images, news, videos, audio, Q&A, and all.

Addict-o-matic instantly creates a custom page with the latest buzz on any social media topic on channels such as Twitter, Friendfeed, YouTube, Google Blog, WordPress, Digg, and Flickr.

BackType is a conversational search engine. It indexes and connects conversations from blogs, social networks, and other social media so people can find, follow, and share comments.

IceRocket provides real-time blog, Twitter, MySpace, news, and images search engine with trends tracking.

BLOG MONITORING TOOLS

Google Blog Search is Google’s index of blog posts. The advanced search tab allows you to search based on additional criteria.

Trendpedia searches blogs to find out who’s discussing what, where, when and how and displays it via a blog trend chart.

BlogPulse.com is a blog search engine that also analyzes and reports on daily activity in the blogosphere. BlogPulse.com is owned by Nielsen BuzzMetrics.

TWITTER MONITORING TOOLS

Twist shows aggregated data about what people are saying about your brand on Twitter.

TweetGrid creates a Twitter search dashboard that updates in real time.

Summize, a very popular Twitter search tool, was purchased by Twitter last summer so now it’s Twitter’s official search engine.

Twithority lists Twitter search term results by rank and time.

Twitrratr categorizes searched terms into positive, neutral, and negative buckets and assigns percentages to each bucket.

Tweetbeep is like Google Alerts for Twitter. It also has an email service.

Feel free to let me know what we missed or if you think any of these don’t merit further investigation.

ADDENDUM 5/22/09

Eric von Coelln (@evcinnyc) recommends Vitrue Social Media Index and Facebook Lexicon .

2 Comments on "Monitoring the Conversation"

ImpactWatch » Blog Archive » Top Social Media Monitoring & Measurement Posts of the Week writes:
1

[...] Monitoring the Conversation – The Drew Blog (Tool List) [...]
May 29 2009 | 04:28PM
Ryan Moede writes:
2

I’d also highly recommend http://www.scoutlabs.com and http://www.radian6.com. This post from Organic has some great insights into putting together a great social media monitoring strategy: http://threeminds.organic.com/2009/06/do_social_media_marketers_drea.html?utm_source=twitter&utm_medium=threeminds&utm_campaign=title.
Jun 24 2009 | 06:59PM

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