Comments on: Volvo Safely Tweets http://www.thedrewblog.com/index.php/2009/04/17/volvo-safely-tweets/ RENEGADE THINKING from the CEO of Renegade, the social media & marketing consultancy that helps clients make more out of less by transforming communications into "Marketing as Service." Sat, 12 Nov 2011 01:19:22 +0000 hourly 1 http://wordpress.org/?v=3.1.3 By: Jim http://www.thedrewblog.com/index.php/2009/04/17/volvo-safely-tweets/comment-page-1/#comment-8416 Jim Fri, 24 Apr 2009 16:46:30 +0000 http://www.thedrewblog.com/?p=624#comment-8416 Hi Drew. I'm doing research on the Volvo Twitter case study, and this post helped a lot. Seems like they got it right. In stark contrast to how Land Rover tried. http://tinyurl.com/cexfzo I also have a blog (and podcast) and was curious about the marketing as well. Give credit for the auto companies for trying to adapt and incorporate social media in their campaigns, but so far I’ve found more misses than hits. Here's what I wrote: http://tinyurl.com/dxq8mg Cheers Hi Drew. I’m doing research on the Volvo Twitter case study, and this post helped a lot. Seems like they got it right. In stark contrast to how Land Rover tried. http://tinyurl.com/cexfzo

I also have a blog (and podcast) and was curious about the marketing as well. Give credit for the auto companies for trying to adapt and incorporate social media in their campaigns, but so far I’ve found more misses than hits. Here’s what I wrote: http://tinyurl.com/dxq8mg

Cheers

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