http://www.thedrewblog.com/index.php/2009/04/15/brita-pours-on-the-goodness/ RENEGADE THINKING from the CEO of Renegade, the social media & marketing consultancy that helps clients make more out of less by transforming communications into "Marketing as Service." Sat, 12 Nov 2011 01:19:22 +0000 hourly 1 http://wordpress.org/?v=3.1.3 http://www.thedrewblog.com/index.php/2009/04/15/brita-pours-on-the-goodness/comment-page-1/#comment-8167 Jennifer Brown Thu, 16 Apr 2009 10:39:49 +0000 http://www.thedrewblog.com/?p=616#comment-8167 Drew - I love stories like this, particularly the "crowdsourcing" they employed, using Gen Y no less, with their eco-challenge. This kind of approach will be the way to product development and innovation in the future, I am convinced, and tap into the triple bottom line - people, planet, profits. Drew – I love stories like this, particularly the “crowdsourcing” they employed, using Gen Y no less, with their eco-challenge. This kind of approach will be the way to product development and innovation in the future, I am convinced, and tap into the triple bottom line – people, planet, profits.

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