Comments on: The Value of Free http://www.thedrewblog.com/index.php/2009/01/05/the-value-of-free/ RENEGADE THINKING from the CEO of Renegade, the social media & marketing consultancy that helps clients make more out of less by transforming communications into "Marketing as Service." Sat, 12 Nov 2011 01:19:22 +0000 hourly 1 http://wordpress.org/?v=3.1.3 By: Tom http://www.thedrewblog.com/index.php/2009/01/05/the-value-of-free/comment-page-1/#comment-6844 Tom Wed, 14 Jan 2009 20:32:32 +0000 http://www.thedrewblog.com/?p=456#comment-6844 Hi Drew, Great post. Thought you might be interested to know that Brian Martin over at Brand Fast Trackers referenced (and linked to) you and this entry in his most recent post. You can check it out at www.brandfasttrackers.com Thanks, Tom (Twitter = @tom9d) Hi Drew,

Great post. Thought you might be interested to know that Brian Martin over at Brand Fast Trackers referenced (and linked to) you and this entry in his most recent post. You can check it out at http://www.brandfasttrackers.com

Thanks,
Tom (Twitter = @tom9d)

]]> By: Shoshana Winter http://www.thedrewblog.com/index.php/2009/01/05/the-value-of-free/comment-page-1/#comment-6763 Shoshana Winter Tue, 06 Jan 2009 14:06:50 +0000 http://www.thedrewblog.com/?p=456#comment-6763 Drew, I have one online example and one offline example. For years Khiels has allowed you to hand pick free samples of the great products with every purchase; they do it in a way that is completely in line with their brand experience whether its in the store or online. This approach has allowed me to try new products and then purchase them later since I pick ones that I have real curiousity about. Online example are services like Flickr where you get to try the service for free and over time see the need and desire for the paid premium version - or as they call it "freemium" good luck shoshana Drew,
I have one online example and one offline example. For years Khiels has allowed you to hand pick free samples of the great products with every purchase; they do it in a way that is completely in line with their brand experience whether its in the store or online. This approach has allowed me to try new products and then purchase them later since I pick ones that I have real curiousity about.

Online example are services like Flickr where you get to try the service for free and over time see the need and desire for the paid premium version – or as they call it “freemium”

good luck
shoshana

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