http://www.thedrewblog.com/index.php/2008/12/15/social-media-as-service/ RENEGADE THINKING from the CEO of Renegade, the social media & marketing consultancy that helps clients make more out of less by transforming communications into "Marketing as Service." Sat, 12 Nov 2011 01:19:22 +0000 hourly 1 http://wordpress.org/?v=3.1.3 http://www.thedrewblog.com/index.php/2008/12/15/social-media-as-service/comment-page-1/#comment-6437 Raymond E. Foster Mon, 15 Dec 2008 22:29:11 +0000 http://www.thedrewblog.com/?p=429#comment-6437 I like the term thought content. I refer to it as writing content that people will read. On the other hand, for us writers, in todays web-based market, you have to write what readers will read and search engines will find. That means that the content (your writing) has to be couched in the current, common language being searched for on the web. As an example, I wrote an article for a magazine on Police Vehicle Technology. Later, using it as "second run" material I posted it on one of my websites (www.police-technology.net, if you are interested). It sat there - for a long time, no readers; however, when I changed the entire article to "police car technology" well, people, as it turns out, search more commonly for the term car than vehicle. An early, valuble lesson on web-based marketing. I like the term thought content. I refer to it as writing content that people will read. On the other hand, for us writers, in todays web-based market, you have to write what readers will read and search engines will find. That means that the content (your writing) has to be couched in the current, common language being searched for on the web. As an example, I wrote an article for a magazine on Police Vehicle Technology. Later, using it as “second run” material I posted it on one of my websites (www.police-technology.net, if you are interested). It sat there – for a long time, no readers; however, when I changed the entire article to “police car technology” well, people, as it turns out, search more commonly for the term car than vehicle. An early, valuble lesson on web-based marketing.

]]> http://www.thedrewblog.com/index.php/2008/12/15/social-media-as-service/comment-page-1/#comment-6432 David Meerman Scott Mon, 15 Dec 2008 15:43:21 +0000 http://www.thedrewblog.com/?p=429#comment-6432 Wow, what a cool story. Six books at your client's office and two with you. Glad that you liked my book. I appreciate you writing about it here. Best, David Meerman Scott Wow, what a cool story. Six books at your client’s office and two with you. Glad that you liked my book. I appreciate you writing about it here. Best, David Meerman Scott

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