Pedigree continues to cuddle up to dog lovers, unleashing this opportunistic plea to President-elect Obama as reported by MediaPost:

Pedigree wasted no time in getting a print ad to press following President-Elect Obama’s promise to his daughters to bring a puppy to the White House. The ad ran in last Thursday’s edition of USA Today and features an adorable shelter dog in need of a home. “…We think you’ll find that shelter dogs are among the most loyal, loving and special dogs in the world. And no dog is more in need of a little hope,” says the ad (see below).

I give this effort a double paws up, especially as it builds upon what I think is one of the best “purpose-based” marketing campaigns going (see my earlier post on Dogs Rule). So, who thinks the Obama team will heed the call?