Comments on: Marketing as Service is not a Band-aid

By: drew

drew — Fri, 19 Dec 2008 15:52:10 +0000

Dear Driver:
Thanks for your courteous response. Are you sure you’re not a New Yorker? You seem to have all 8 million of us pegged. Anyway, I called the Tylenol cabs a stunt because it lasted for such a short time versus the HSBC BankCab which is now in its six year of operation. Feel free to tell me what I missed about this promotion that would qualify it as anything more than a marketing band-aid.
Cheers,
Drew

By: Driver

Driver — Thu, 18 Dec 2008 05:02:28 +0000

As one of the Drivers for the promotion id say your an idiot and pretty clueless.. you cant comment or call something a stunt unless you partake in the actuall promotion which you didnt… your friend sent you a snap shot of the cars not even off the flat bed and you asume to know everything about it… typical New York dumbass

By: drew

drew — Wed, 12 Nov 2008 18:13:04 +0000

I like the Feel Better campaign as well which is why this struck such a painful chord with me.

By: Bob Gilbreath

Bob Gilbreath — Tue, 11 Nov 2008 17:59:29 +0000

I love the overall Feel Better campaign for Tylenol, but you make an excellent point about this being simply a stunt. Feels like an attempt to secure an advertising award, rather than make a real business or service impact.