http://www.thedrewblog.com/index.php/2008/11/06/notes-on-social-media/ Marketing for Good, Marketing as Service and More Mon, 12 Jul 2010 09:53:45 +0000 hourly 1 http://wordpress.org/?v=3.0 http://www.thedrewblog.com/index.php/2008/11/06/notes-on-social-media/comment-page-1/#comment-2902 drew Sat, 08 Nov 2008 16:52:26 +0000 http://www.thedrewblog.com/index.php/2008/11/06/notes-on-social-media/#comment-2902 Thanks Laurent. Yes, Frog's definition is spot on. Also, what was really impressive about the discussion group was that each CMO recognized that social media needed to be a real priority for them in 2009 regardless of their current participation. Thanks Laurent. Yes, Frog’s definition is spot on. Also, what was really impressive about the discussion group was that each CMO recognized that social media needed to be a real priority for them in 2009 regardless of their current participation.

]]> http://www.thedrewblog.com/index.php/2008/11/06/notes-on-social-media/comment-page-1/#comment-2890 laurent Fri, 07 Nov 2008 15:53:26 +0000 http://www.thedrewblog.com/index.php/2008/11/06/notes-on-social-media/#comment-2890 wow -> And they understand that an “architecture of participation,” that lets employees be marketers, has become paramount for turning brands into live brands. I really like that. This is what I pitch too when I meet a customer. The truth is that many corporate employees already engage in Internet conversations. They connect with customers and Internet media influencers, and learn from these exchanges. Although these interactions generally foster a positive image for their respective organizations and brands, there is no assurance that they can’t also create negative momentum, inadvertently or that what they learn benefits the whole organization because it's not well orchestrated. I think CMOs have an opportunity to position marketing as the chief of orchestra of all these interactions. Marketing will design social media program, manage and measure their effectiveness but the whole company will be involved in it thus making them scalable which is a big issue that has received a lot of attention (blog post) in social media. wow -> And they understand that an “architecture of participation,” that lets employees be marketers, has become paramount for turning brands into live brands.
I really like that. This is what I pitch too when I meet a customer. The truth is that many corporate employees already engage in Internet conversations. They connect with customers and Internet media influencers, and learn from these exchanges. Although these interactions generally foster a positive image for their respective organizations and brands, there is no assurance that they can’t also create negative momentum, inadvertently or that what they learn benefits the whole organization because it’s not well orchestrated.
I think CMOs have an opportunity to position marketing as the chief of orchestra of all these interactions. Marketing will design social media program, manage and measure their effectiveness but the whole company will be involved in it thus making them scalable which is a big issue that has received a lot of attention (blog post) in social media.

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