http://www.thedrewblog.com/index.php/2008/11/03/packaged-good-2/ RENEGADE THINKING from the CEO of Renegade, the social media & marketing consultancy that helps clients make more out of less by transforming communications into "Marketing as Service." Sat, 12 Nov 2011 01:19:22 +0000 hourly 1 http://wordpress.org/?v=3.1.3 http://www.thedrewblog.com/index.php/2008/11/03/packaged-good-2/comment-page-1/#comment-2848 drew Tue, 04 Nov 2008 14:20:24 +0000 http://www.thedrewblog.com/index.php/2008/11/03/packaged-good-2/#comment-2848 Nice follow up on this post on Marketing with Meaning: http://www.marketingwithmeaning.com/2008/11/03/stengel-refires-to-a-higher-calling/#comment-839 Nice follow up on this post on Marketing with Meaning: http://www.marketingwithmeaning.com/2008/11/03/stengel-refires-to-a-higher-calling/#comment-839

]]> http://www.thedrewblog.com/index.php/2008/11/03/packaged-good-2/comment-page-1/#comment-2841 Bob Gilbreath Tue, 04 Nov 2008 02:39:33 +0000 http://www.thedrewblog.com/index.php/2008/11/03/packaged-good-2/#comment-2841 Great job welcoming Jim to the purpose/service/meaning fold, Drew. You make a great point that Purpose, for Stengel and P&G, is really about redefining the brand itself. Call is "Brand Equity" for the 21st Century. The next step is to develop Marketing as Service - or our Marketing With Meaning - which actually brings the brand's purpose to life in a tangible way for people. Great job welcoming Jim to the purpose/service/meaning fold, Drew. You make a great point that Purpose, for Stengel and P&G, is really about redefining the brand itself. Call is “Brand Equity” for the 21st Century. The next step is to develop Marketing as Service – or our Marketing With Meaning – which actually brings the brand’s purpose to life in a tangible way for people.

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