http://www.thedrewblog.com/index.php/2008/09/18/marketing-lends-a-helping-hand/ RENEGADE THINKING from the CEO of Renegade, the social media & marketing consultancy that helps clients make more out of less by transforming communications into "Marketing as Service." Sat, 12 Nov 2011 01:19:22 +0000 hourly 1 http://wordpress.org/?v=3.1.3 http://www.thedrewblog.com/index.php/2008/09/18/marketing-lends-a-helping-hand/comment-page-1/#comment-31961 airlinetrends.com » Aeroports de Paris teams up with consumer brands to offer free airport amenities Sat, 12 Nov 2011 01:19:22 +0000 http://www.thedrewblog.com/index.php/2008/09/18/marketing-lends-a-helping-hand/#comment-31961 [...] free, branded, airport amenities are also examples of the ‘marketing as a service’ trend (or ‘Brand Butlers’ in trendwatching.com lingo). When advertising no longer talks at you [...] [...] free, branded, airport amenities are also examples of the ‘marketing as a service’ trend (or ‘Brand Butlers’ in trendwatching.com lingo). When advertising no longer talks at you [...]

]]> http://www.thedrewblog.com/index.php/2008/09/18/marketing-lends-a-helping-hand/comment-page-1/#comment-16414 Sony to provide free gaming to travelers Mon, 17 May 2010 19:26:08 +0000 http://www.thedrewblog.com/index.php/2008/09/18/marketing-lends-a-helping-hand/#comment-16414 [...] free Sony PS3 game poles are a fine example of how ‘marketing as a service’: brands providing a relevant service for free, instead of in-your-face advertising, to market their [...] [...] free Sony PS3 game poles are a fine example of how ‘marketing as a service’: brands providing a relevant service for free, instead of in-your-face advertising, to market their [...]

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