A talented young designer (thanks Julie) gave me the head’s up about a website that she’d thought I’d like and think was pretty cool. She’s right. It contains one of the most powerful and compelling introductory videos I’ve yet to see on a non-profit site. Just in case you don’t have the energy to go to the site, I’ve embedded the video here:

The site itself is essentially a repository of viral elements to help spread the word about The Girl Effect. They couldn’t have made it easier for me to embed the video you see above. They offer downloadable posters, stickers, logos, desktop wallpaper and even wallpaper for your phone. Facebook fans can befriend The Girl Effect and “tap into the movement.” The only thing you can’t do is actually give to The Girl Effect on the website. Why? Because The Girl Effect is an umbrella awareness campaign for a consortium of non-profits that are working to address the challenge including:

• Global Giving (a clearing house for global non-profits)
• Nike Foundation
• NoVo Foundation
• UN Foundation
• International Center for Research on Women
• Population Council
• Center for Global Development
• and Plan among others

The whole thing is really amazing. Help girls. Save the world. I’m in. How about some of you marketers out there?

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