I think it’s interesting that the three companies you mention all work in the Interactive world. We’ve all lived in a world in which the consumer has total control, and if she doesn’t choose to engage with our properties (websites, podcasts, mobile apps, etc.) then we will have no impact. We’ve never had the luxury of just interrupting consumers with TV, Print or Radio ads.

Whatever we call it, I’m sure we can agree that a change in how marketers work is long overdue. Keep up the great work!