I spent a fair amount of time sawing together a speech on Marketing as Service for The CMO Club Summit yesterday. The response to the speech seemed favorable–I saw a lot of CMO’s nodding their heads even when I suggested they spend less time worrying about what their ads say and more time figuring out what they can do for their customers and prospects.

David Spark put together a nice recap of my speech on The CMO Club blog. I will be following up with a more comprehensive article in the next few weeks.