I was excited for a second when I read about Career Builder’s new Identifying Your Office Persona video. Perhaps they were actually going to provide a service to job seekers who would really benefit from an insightful self-assessment. Instead they elected to provide a different type of service–entertainment. And though I have often written in praise of a good laugh, I couldn’t help but think in this case that there was a bigger opportunity. Sure, get the laugh but then follow up with the real deal like the Myers-Briggs Type Indicator or some other self-awareness enabler. Job seekers have so many needs that can be supported, from resume assistance to career counseling, from career switching to finding a work/life balance. Getting beyond the giggles is no laughing matter–think of comedy as the sizzle and genuine service as the steak in a meat deprived marketplace.