If you’ve ever attended Consumer Electronics Show (CES) then you know it is a beast of a show with more than 4,000 exhibiting companies and covering the 2.6 million square feet of exhibit space is next to impossible especially as you …read more
Here is the 2nd part of my extensive and enlightening interview with Aon’s Global CMO Phil Clement. This part covers Aon’s highly effective global sponsorship of Manchester United and the impact that program has customers, partners and employees. I have no …read more
Ask any brand manager of a global company, and they’ll tell you that no two geographic regions are alike. Now, imagine coordinating marketing efforts across not a few, but 120 countries! This is Phil Clement’s reality as the Global CMO …read more
