It’s no secret that I’m a big proponent of storytelling as a relatively fresh way to approach marketing strategy and execution. Not only did it earn its own chapter in my book The CMO’s Periodic Table, I’ve featured other champions …read more
You could say that the three of us were walking to the park, but in truth Pinky was merely along for the ride. Sitting tall in his new chariot, our Frenchie sniffed in the sights as if his ‘hood had been transformed. Hands, …read more
In truth, I tend to get obsessed with topics of interest. Since my first conversation on storytelling a few weeks back with Douwe Bergsma, CMO of George Pacific, I have now read (via audio) two books, ordered three more and am …read more
It was one of those rare Los Angeles days — smog free, blue skies and the air was crisp. A perfect set up for what I hoped would be a perfect pitch. We were sitting in a diner right across …read more
I have to admit that I went into the conversation about storytelling wondering “what’s the story here?” How could something as old as storytelling be a hot new topic in marketing. Darren Marshall, CMO of Steinway & Sons, was kind enough …read more
