CMO Insights: How to Build Customer Loyalty

As you all know, I never pass up an opportunity to sit down with a marketer and hear which practices worked and which didn’t work for their company. I mean, what better way to learn more about this ever-changing industry …read more

FAQ: Blabbing About Blabs

Maybe its because my late mother had a talk show in the early 70’s on a local cable channel in Newport Beach, California. Her show, Broadly Speaking, a punny name coined by my father (so you know that apple didn’t …read more

CMO Insights: Walk In Your Customer’s Shoes

Trying to put oneself in the customer’s shoes is a noble notion expressed by many a marketer.  Remarkably, few marketers actually make this standard operating procedure and fewer still address the shortcomings revealed by such an endeavor.  But the real rarity …read more

CMO Insights: Leadership for the CMO

Sorry Kermit the Frog, if you think its hard being green–try being a CMO. The demands are relentless, the barriers to success are often as large inside the company pond as they are out of it and the timeframe for …read more