Most B2B CEOs never spent time in marketing. Fewer than one in five ever held the title. Which explains a lot. From undervalued budgets to misaligned expectations, marketing often gets boxed in as a support function instead of the growth ...read more

The CMO role is not for the faint of heart. Growth targets loom large. Every dollar and decision gets second-guessed. MarTech keeps stacking up until it threatens to topple over. Drew calls it the coldest seat in the C-suite. It ...read more

It started with a 90-day challenge: make a GenAI-powered video promoting the 2025 CMO Super Huddle using only off-the-shelf tools. What followed was equal parts ambition, frustration, learning, and editing. Along the way, Drew got a crash course in prompt ...read more

Every customer reaches a turning point. Something’s not working the way it used to. And now they’re ready for change. That’s when your product appears as a possibility. But if you lead with features or force-fit personas, you’ll miss the ...read more

Synthetic research is rewriting the rules—and Jon Lombardo is here to explain how. In this Huddles Quick Take, the Evidenza co-founder breaks down the three biggest misconceptions marketers have about AI-generated research, from assumptions about accuracy to the myth of ...read more

Penguins spend 75% of their lives in the water, actively positioning themselves exactly where they need to be to hunt and survive. It’s intentional placement. Strong brands do the same. They know where they belong and commit. Too many don’t. ...read more

You can’t game the Gartner system. You can’t fast-track a Forrester mention. But you can show up prepared, relevant, and consistent. Analyst Relations is the slowest move on the board and the one that defines how your company is positioned ...read more

Joelle Kaufman has been both a CRO and a CMO—and she’s here to tell you: if sales and marketing aren’t on the same page, you’re leaving revenue on the table.  In this Huddles Quick Take, Joelle outlines the three most ...read more

ABM falls apart fast when teams jump in before locking down who they’re chasing, why it matters, and how it’s all supposed to run. Sales pushes one list, marketing builds another, and no one agrees on who actually matters. No ...read more

Let’s face it, most marketing metrics don’t travel well to the CFO’s office.  Pricing power is different. It’s measurable, margin-backed, and proof that your brand is strong enough to charge more without losing volume.  To help make sense of it ...read more

️ In this Drew-on-Drew episode, Drew puts penguin hat-Drew in the hot seat as they riff on how B2B CMOs are getting smart and a little scrappy with Generative AI, finding what works and sparking fresh energy across their teams. ...read more

Be honest, when you think “CMO,” do you picture campaigns, brand work, or the de facto unifier of a siloed C-suite?  In this episode, guest host Narine Galstian (SADA) leads a conversation with Katie McAdams (Basis Technologies) and Julia Goebel ...read more